Në industrinë e ushqimit të shpejtë, franshiza e KFC (Kentucky Fried Chicken) është një prej kompanive liderë në 147 vende të botës, duke përfshirë edhe tregjet e Kosovës dhe Maqedonisë. Megjithatë, përkundër suksesit global, kompanitë franshizuese ndeshen me sfida të ndryshme nëpër tregjet lokale, përfshirë këtu edhe KFC. Këto sfida lidhen direkt me stokun, financat dhe operacionet.
In this case study, we will shed light on some steps and solutions that have been undertaken by our company Melita&Partners to improve KFC operations in Kosovo and Macedonia.
The need to accurately predict the volume of product sales based on type, category, and sales schedule at each point, taking into account variability in demand.
The supply of raw material and finished products is essential to KFC's operations.
The company must manage production and stock efficiently, minimizing waste and unnecessary discards.
To ensure the quality of the products, it is a challenge to manage the supply and control the freshness.
Monitoring the performance of the company as a whole is a challenge to make the changes necessary for growth and success.
A key challenge is always fast and efficient customer service.
Managing the team and ensuring they are productive.
Improvements in the efficiency of operations and stock management have had a positive impact on KFC's service in Kosovo and Macedonia, with a focus on proper forecasting and planning of these processes.
In addition, the implementation of the new systems has increased the sustainability of KFC's operations in these two countries and has helped reduce waste and unnecessary discards.
The summary of this case study shows that the use of technology and management strategies can significantly improve the performance of companies in the fast food market, especially in a highly competitive market.
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